We know that exhibition stands are a great way to showcase your products or services to a large audience. But how do you make sure your stand gets noticed? Increasingly, one of the most important factors is lighting.
The Benefits of Lighting
Properly used lighting can do wonders for your exhibition stand. It can:
- Attract attention. In a crowded exhibition hall, your stand needs to be noticed. Well-placed lighting can help you do just that.
- Highlight important visual elements. Whether you’re showcasing products, services, or simply your brand identity, lighting can help you draw attention to the most important elements of your stand.
- Create a mood or atmosphere. The right lighting can create a sense of excitement, relaxation, or professionalism. This can help you set the tone for your stand and influence how visitors interact with it.
- Improve visibility. Good lighting can make your stand more visible, even in a poorly lit exhibition hall. This is especially important if you’re using graphics or displays that need to be seen from a distance.
Different Types of Lighting
There are many different types of lighting that can be used in exhibition stands. Some of the most common include:
- Perimeter lighting. This type of lighting is used to highlight the edges of your stand and give it more of a presence in the hall. This is used in conjunction with a raised platform..
- Accent lighting. This type of lighting is used to highlight specific products, services, or areas of your stand.
- Backlighting. This type of lighting is used to create a sense of depth and dimension. It can also be used to highlight graphics or displays. In many cases we can mount products or screens onto backlit walls as well.
- Dynamic lighting. This type of lighting can be used to create different effects and set moods. For example, you could use dynamic lighting to create a sense of excitement or relaxation. We can also program lights to change colour, turn on and off or create other unique lighting effects to suit the purpose.
The Benefits of LED Lighting
LED lighting has become the norm for exhibition stands. Gone are the days of hot and fragile halogen lights. There are several reasons for this:
- LEDs are very energy efficient. They can help us save you money on your lighting costs without compromising on the effects.
- LEDs have a long lifespan. This means we won’t have to replace the lights as often, resulting in a cost saving we can pass on to our customers.
- LEDs are available in a wide range of colours. This gives us more flexibility when it comes to creating the right atmosphere for your stand.
In addition to the type of lighting you use, there are a few other factors to consider when designing the lighting for your exhibition stand. These include:
- The size of your stand. The larger your stand, the more lighting you’ll need.
- The height of your stand. If your stand is tall, you’ll need to use lighting that can reach the top, or the ability to get power to the top to light it from above.
- The materials used in your stand. Some materials, such as glass, reflect light more than others. This will affect the type of lighting you need.
Lighting is an important part of exhibition stand design. By using the right type of lighting, you can attract attention, highlight important visual elements, create a mood or atmosphere, and improve visibility. LED lighting is a good option for exhibition stands because it is energy efficient, has a long lifespan, and is available in a wide range of colours.
If your stand includes hanging structures, such as banners or products, you’ll need to make sure they are well-lit. This will help them stand out from the background and make them more visible.
A suspended lighting rig can be a good way to provide lighting for an entire exhibition stand. This can be especially useful if your stand is large or has a complex layout.
By following these tips, you can use lighting to create a stand that is both visually appealing and functional. This will help you attract attention, engage visitors, and achieve your business goals. Hopefully this post has given you some insights into the importance of lighting in exhibition stand design. If you’re planning an exhibition and you’re not sure where to start, we’d be happy to help. Get in touch to discuss your next exhibition project and how we can help.