I had a walk around Livingston Designer Outlet and the Centre on Sunday past. Actually quite enjoyed the experience as it was quiet, easy to park and easy to get in and out of shops and with lockdown I hadn’t had to endure the shops for a few months. Well, while I was walking around with my family trying to keep my 2 monkeys entertained while the better half browsed it was interesting to take note of what the retailers were doing to draw in customers.
So you’ve got The Body Shop using hanging posters in their windows. The most simple solution for short term advertising. Very easy to change and very cost effective.
The SALE poster as you’ll see is a pretty common site at the moment but they have beautiful images and dressed mannequins showing off their current range of clothes. The large images at the back of the window are fabric Silicon Edge Graphics (SEG) mounted into Tension Fabric System (TFS) frames. Would this make you want to go in and browse?
So another sale sign, this time at XILE who I think offer some pretty trendy clothes and shoes. The SUMMER SALE part is made using cut vinyl lettering and the 50% off is a sticker. Sometimes these are made with window cling making it easy for the staff to put up themselves. Cut vinyls depending on the size may need expert installation to get them looking perfect.
Well what do you know, another sale, the famous Debenhams Blue X Sale which is their max discount 70% off. I always thought that if they can sell a product at that discount the product must have been too expensive in the first place, but what do I know. Anyway the posters look like they’re self standing rather than hanging this time. Not sure of the clothes would want me to walk in and buy though.
Check out all the pictures I took in the gallery below