With helpful contribution from GES, this guide is intended to get you thinking:
• WHAT space you need
• WHAT your aims are
• WHO to work with
• HOW to impress
• HOW to communicate, and
• HOW to extend the campaign.
So you’ve decided to exhibit abroad? Good work! While it’s an exciting thing to plan for, we understand that taking your business across the water can be equally daunting. As such, we’ve come up with a nifty little guide, which covers some key areas to consider before making the journey.
In need of a clear concise guide that wraps up the basics of the exhibiting cycle in a tidy one pager? You’ve come to the right place. The Potted Guide gives you the rundown of activity spanning a 12 month cycle from beginning to end.
Signed up to a show at short notice or simply out of time and gone into meltdown? Don’t panic! The Last Minute Guide is packed with tips on how to flip the coin and propel your show from catastrophe to grand slam!