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3105, 2023

Elevate Your Exhibition Stand with Professional Graphic Design

By |May 31st, 2023|Categories: David's Blog|0 Comments


Welcome to our blog! Today, we’re excited to dive into the world of graphic design for exhibition stands and discuss why it’s crucial to harness the expertise of a stand contractor to achieve outstanding results. Whether you’re a seasoned exhibitor or new to the trade show scene, the visual appeal of your exhibition stand plays a vital role in capturing attention, conveying your brand message, and leaving a lasting impression on your target audience. Let’s explore how professional graphic design can transform your stand and why working with a stand contractor is a wise decision.

1. Stand Out from the Crowd:

In the competitive world of trade shows and exhibitions, standing out from the crowd is essential. Your exhibition stand needs to make an immediate impact and draw attendees towards your booth. Professional graphic design can help you achieve this goal by creating visually stunning graphics that captivate and engage visitors. Designers skilled in exhibition stands understand the importance of incorporating your brand identity, key messages, and unique selling propositions into a cohesive visual concept that grabs attention and leaves a lasting impression.

2. Tailored Design Solutions:

Working with a stand contractor provides you with access to a team of experienced graphic designers who specialize in creating custom designs for exhibition stands. These professionals have an in-depth understanding of the spatial limitations, technical requirements, and visual dynamics unique to exhibition environments. By leveraging their expertise, you can benefit from tailored design solutions that maximize the impact of your graphics within the physical constraints of your stand. They can help you optimize the placement of your branding elements, select appropriate color palettes, and ensure your graphics are easily readable from a distance.

3. Seamless Integration with Stand Elements:

One of the significant advantages of involving your stand contractor in the graphic design process is the seamless integration of your visuals with other stand elements. Stand contractors possess a comprehensive understanding of the structural elements and construction techniques used in creating exhibition stands. By collaborating with them, you can ensure that your graphic design aligns perfectly with the overall stand design, taking into account factors such as lighting, product displays, signage, and interactive elements. This cohesive approach creates a harmonious visual experience for your booth visitors, reinforcing your brand message and increasing engagement.

4. Expertise in Design Trends and Technologies:

Graphic design trends and technologies are constantly evolving, and staying ahead of the curve can be challenging. Stand contractors with a specialization in graphic design are well-versed in the latest design trends, innovative printing techniques, and materials that can elevate your stand’s visual appeal. By leveraging their knowledge, you can incorporate cutting-edge design elements, such as augmented reality, interactive touchscreens, or LED displays, into your exhibition stand. These modern design features have the potential to captivate and engage visitors in unique ways, making your booth a focal point of the event.


Investing in professional graphic design for your exhibition stand is a wise decision that can elevate your brand presence, enhance visitor engagement, and generate meaningful connections. By partnering with a stand contractor who possesses expertise in graphic design, you can unlock a world of possibilities to create visually stunning and cohesive stand designs. Remember, your exhibition stand is a reflection of your brand, and captivating graphics can leave a lasting impression on attendees long after the event concludes. So, embrace the power of professional graphic design and unlock the true potential of your exhibition presence!

Source – ChatGPT

1402, 2023

Shell or Space Only – Keep it simple!

By |February 14th, 2023|Categories: David's Blog, Exhibitions|0 Comments

So you’ve booked yourself a shell scheme space and with that package purchased from the organiser you get a carpet, 1x 500w socket, ceiling grid with lights and a facia with a name board…BUT

You’ve seen a shell scheme stand where the stand looks better as they’ve opened up the space by taking away the ceiling grid and fascia and built their stand to 2.5m high or higher.


If you want a shell, use the shell. If you want a more open space, use the space only plot.

It causes problems when amending a shell. The organiser gets the instruction from you to take the ceiling and facia away but they don’t tell the contractor. Or the contractor doesn’t tell the builders. Either way the stand builder gets to your site and there is a problem.

Want a better looking stand –  save some of your budget with the space only plot and design a stand that uses the height (simple structures can be built to 4m height)

These confusions come from the question of budgeting and design. How much do you want to invest in the show and what would you like yourselves to look like?

I think for a lot of SME’s it makes sense to take a space only plot, get the best location and really make that stand sing for you.

Want a chat about how we can help, drop me a line.

Cheers David

302, 2023

January Done

By |February 3rd, 2023|Categories: David's Blog|0 Comments

It’s all for my boys!

Well that was epic! 1 month down and I feel that I need a weeks holiday!

It seems in the events space that opportunities come in waves.

Well I’ve been fighting and trying to keep on top of the wave these last 4 weeks.

Getting a new productivity software into working order as the enquiries start flowing. Tricky!

Getting in the region of 75 stand build enquiries in a month is like running as fast as Usain Bolt into Iron Mike Tysons right hook!

When you’re the person making the decisions it sometimes takes its toll. By Friday night I’m needing a glass of red!

One of the most important life lessons that I learned was to do your best. My team have taken heed and do everything in their power to do their jobs to the best of their abilities.

So it’s then quite fulfilling when you get feedback from our customers that they had a great show, it makes the effort worth it.

I’ve always felt that you need to earn respect. You only earn  it when you get good at whatever it is you do. That takes time.

We’ve spent a lot of time getting good at what we do. Learning lessons at every turn. Asking ourselves questions and critically analysing our process. What incremental improvement can we make to what we do.

Well it’s starting to pay off. Our exhibition stand builds start from £2,500. Most of them are between £5,000 and £20,000. Our biggest project is £75,000.

We don’t advertise and we do not market. We get recommendations and warm enquiries from google. What is key is listening to every one of these customers and using our knowledge to put proposals together that deliver results.

Will you be the next customer to join the Scottish boothbuilders Redblu?

3001, 2023

Exhibition Stand Contractor, Glasgow, Scotland

By |January 30th, 2023|Categories: David's Blog|0 Comments

Following quickly on from my last post Redblu have also another string to our bow which we haven’t told anybody about (because we are a small company without a marketing person) and we’ve been very busy post covid working.

So yes, we design and build our exhibition stands and deliver them across the UK. From 6sqm tiddlers to over 100sqm monsters.


We also deliver whole shows. To date our biggest conference we’ve delivered had 55 individual stands.

I need to go and count up how many linear metres of walling we now have in our stocks, suffice to say if you are an organiser who wants to come upto bonny scotland and host your event at the SEC, EICC or P&J Live…or indeed one of the smaller venues such as The Glasgow Hilton or Ingliston then give me a shout.

We are local, are not interested in your old school shell scheme but we deliver high quality Aluvision and T3 walls with black back dye sub printed graphics.

We don’t do electrics, or large scale furniture or AV but we do do lovely features and quality graphic walling and it all comes from our factory 15 minutes from the SEC.


3001, 2023

Boothbuilder Glasgow

By |January 30th, 2023|Categories: David's Blog|Tags: , , |0 Comments

I’ve got so set in my ways when describing what we do here at Redblu that I’ve lost track of the other ways of saying the same thing. Confused?

Let me explain – I always say when asked what Redblu do is that we offer a variety of Creative Branding Solutions and we specialise in modular exhibition stands.

Full service, from brief to delivery, including the 3d design, project management, logistics, installation and dismantle.

Well that is fine for the UK customers, but not from abroad. Our friends from overseas describe exhibition stands as booths. So it follows that we at Redblu are booth builders in Glasgow, delivering booths across the UK.

1601, 2023

10 Steps to Ensure Exhibition Success

By |January 16th, 2023|Categories: David's Blog, Exhibitions|0 Comments

Hi I’m David and I’ve been involved with exhibition stand design and build for over 20 years.

I wanted to share some helpful information based on my experience. I hope it will help Marketers deliver better results when they exhibit.

  1. Plan Early
  • Give yourself plenty of time. Ideally at least 6 months before an event.
  • Think the 5 P’s – Proper Preparation Prevents Poor Performance­­
  1. Book your Space Early
  • Booking early means you can select the best space available.
  • Booking late means your choice will be limited, Think back corner of the exhibition hall that nobody goes to!
  1. Scope of Works
  • This entails writing a detailed brief. Your needs and your wants.
  • Think of who you are and what you want to say at the show to the audience.
  • Remember you have a 3 dimensional space, width x depth x height
  • Features? AV, Products to displays, high level banners, LED’s, graphics
  1. Engage an experienced stand builder
  • Research and then select 3 stand builders and give them your detailed brief.
  1. Early design agreement
  • Once you’ve decided on your stand builder then agree the final 3d designs as early as possible.
  • These 3d technical models allows the stand builder to create graphic dimensions, panel plans and build plans and a pick list. All the items needed to deliver you stand.
  1. Show Manual
  • Organizers don’t tend to send you this when you book early but once it is available send to your stand build contractor so they have all the information to hand to do their job.
  • Read it yourself so you are aware of everything. It’s all there, but it’s a hard read!
  1. Pre-Event Activities
  • Ordering services like furniture, electrics, AV, rigging, Wifi – will it be you or the stand builder?
  • Marketing – Tell everyone that you are going – Think email signatures, website, advertising, e-marketing to your customer and prospect list. Social channels. Newsletter.
  1. During the event
  • Work the floor. Rotate staff. Have staff at edge of stand, get eye contact, smile, a quick, hi, how you doing. It works!
  • If passers by stop and look at something on your stand it’s your chance to interact. Don’t sell, just engage!
  1. Post Event
  • Follow up leads. Get them into your sales pipeline.
  • Review – be honest, what was good, what was not. Did you see anything at the show that you would like to do next time.
  • Make a note of it.
  • Audit the costs so you can work out you ROI.
  1. Plan for the next show earlier than before!

I hope this helps, drop me a line if you’ve got any questions, I love to chat



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