Screens are the future and the future is now. Having a mix of static graphics and moving content is becoming more relevant for today’s exhibitors.
There are stands which are almost completely made up with digital content, they are mega, both in look and expense. For some exhibitors it’s a must, but at what stage do you seriously start thinking about taking bigger screens or more screens?
A lot is to do with the content. If you’ve got a product that needs to be seen to be understood then having screens is a must if you can’t bring that product to the show.
There are some really impressive integrated led tiles that fit seamlessly into the stand build system now. Aluvision and beMatrix have such tiles.
I think the big change is when the technology becomes more affordable. There are rollable led’s now on the market. You could just cover large walls with these and power up your maxi sized display.
Everyone will have seen Simon Cowells set building for X Factor. Just mind blowing. Every act was ina different world but on the same stage. Walls and flooring all digital. The effects they could create were simply stunning.
So imagine doing the same on your stand.
The motion graphics people are going to become a fast growing sector in business exhibitions, mark my words.
There are many ways to dress a 3m x 3m shell scheme, here we take you through the top 5 ways to do just that.
1 – Popups. The good old popup has been around for years. Put a 3×3 straight into the backwall and you’ll just fit it in with 150mm to spare either side. These kits are quite heavy at 25kg but they come in a large wheeled case which can be used as a branded table.
2 – Fabric displays are much lighter than popups and have become really popular. One large printed fabric sock is pulled over a push fit aluminium frame. No magnetics, no graphic joins. There is a system called Modulate and they have various sizes which do magnetise together and can create a bigger display filling the full stand.
3 – Shell cladding has been done in various forms for years. Historically you could get rigid or semi-rigid panels that velcroed onto plastic fixings that connects to the shell posts. These panels are quite good but not as good a full fabric walls. Now you can build your own portable frame that fixes to any shell scheme and attach the graphics and cover each shell wall with graphics. Then use them again at the next show. Lovely!
4 – Isoframe Wave is an extendable portable display which has a consistent width of graphic at 800mm wide. The great thing about this kit is the ability to add or take away panels to fit different sized spaces. Lots of accessories which add to its flexibility.
5 – T3 stand building in shells gives you the next step up making your stand look more professional. It really works when adding in screens and because all the bits can be re-used in different spaces it does make economic sense when you’re wanting to invest in a system and do the stand building yourself.
All of these options work, which is best for you is down to certain factors. Who’s building it? How are you transporting it? What your budget is? What other spaces do you book?
If you’re just not sure and need some advice give us a shout, we’re here to help. We’ve got many years of helping companies exhibit and are happy to pass on our knowledge to help you to have better success at events.
I built my first exhibition stand over 20 years ago. It was a system called Deltamatrix. Fixed frame system that went together extremely quickly and we made some pretty cool acrylic graphics which fit neatly into the system.
Well over time that company split up and became 2. Aluvision and beMatrix. I don’t know the story behind it but they both had a very similar system which was way quicker to put up than the other modular systems like Octanorm shell.
More recently they both developed a channel which accepts fabric. These graphics meant there were no joins over panels.
I always wondered why more main contractor’s didn’t invest into this new kit. Maybe too expense? As the opportunities the system with the holes gave was great.
Fast forward to the market now and I foresee there is going to be a shift.
One of the biggest main contractor’s in the UK market has made a post covid exit. They had spent millions on a large stock of bematrix a couple of years ago.
That stock has been bought up by three smaller contractor’s. They will now pitch the system to the organisers who are likely to see the benefits.
This is how I see it. Up selling keeping the customers spending more with them.
There is already some companies offering this service. Great if you can get it but needs big capex investment to start with.
You see there is a myriad of much smaller exhibition and display companies that service the industry. They sell popups, graphics to cover the shells and small stands to fill the shell spaces.
With the shell being made of the system with the holes the main contractor and organiser can very easily and conveniently upgrade their shell with seamless fabric graphics. They look great and the floor space would be maximised. They can integrate av, again looks better than sticking a TV on a k stand.
The problem with all this is that the customer will have less choice. There is a chance that the big boys will start a monopoly. Small display companies will find it harder to retain their customers. They’ll go to the wall and the big boys will then dominate the market and profiteer out of the lack of competition.
Time will tell if this happens and I really hope it won’t. Redblu is one of the thousands of little guys just trying to make a living offering tailored branding solutions to our customers with a little care and attention.
But they can also really easily offer set stand designs as an upgrade.
Should I upgrade to a space only exhibition stand?
I get asked this question quite a lot. Many exhibitors start out by taking the easy option which is a shell scheme. You get your walls, a carpet, a socket and some lights.
You turn up with your portable display and off you go.
Does that make the impact that you want? Does it grab the attention you need?
You could upgrade to space only. There is more to do but you open up the space and importantly you gain height. Upto 4m. It allows for higher level branding without going to the added expense of a hanging structure.
And you actually pay less psqm for your plot.
It’s only once you’re finished the show and audited the conversions and worked out your ROI that you’ll know for sure.
But remember who your competition is, what do they do and do it better. Exhibitions are about impressions and if you look like the poor relation is the market going to choose you or your competitor?
Well it’s been a long time coming but EXHIBITIONS ARE BACK! Hallelujah! Nobody could have imagined when the government locked us all down in March 2020 that everything would change so much.
However, change it has and life won’t be the same again.
Our love of exhibiting has remained and through the tough times we tried to stay as positive as we could. It’s tough staying positive when there’s nothing but bad news and negativity. I wonder how you all coped?
So we’ve now been allowed to open back up and start our business proper again. We’re back into the factory and able to help our customers.
Redblu has a large stock holding of exhibition equipment which we reconfigure to fit into different spaces. It’s a pretty sustainable way to deliver custom stands, minimal waste with us!
If you want to have a chat about what we can do to help you exhibit successfully, give us a shout, hit us up on social or even do that old school thing, meet face to face!
I had a walk around Livingston Designer Outlet and the Centre on Sunday past. Actually quite enjoyed the experience as it was quiet, easy to park and easy to get in and out of shops and with lockdown I hadn’t had to endure the shops for a few months. Well, while I was walking around with my family trying to keep my 2 monkeys entertained while the better half browsed it was interesting to take note of what the retailers were doing to draw in customers.
So you’ve got The Body Shop using hanging posters in their windows. The most simple solution for short term advertising. Very easy to change and very cost effective.
The SALE poster as you’ll see is a pretty common site at the moment but they have beautiful images and dressed mannequins showing off their current range of clothes. The large images at the back of the window are fabric Silicon Edge Graphics (SEG) mounted into Tension Fabric System (TFS) frames. Would this make you want to go in and browse?
So another sale sign, this time at XILE who I think offer some pretty trendy clothes and shoes. The SUMMER SALE part is made using cut vinyl lettering and the 50% off is a sticker. Sometimes these are made with window cling making it easy for the staff to put up themselves. Cut vinyls depending on the size may need expert installation to get them looking perfect.
Well what do you know, another sale, the famous Debenhams Blue X Sale which is their max discount 70% off. I always thought that if they can sell a product at that discount the product must have been too expensive in the first place, but what do I know. Anyway the posters look like they’re self standing rather than hanging this time. Not sure of the clothes would want me to walk in and buy though.
Check out all the pictures I took in the gallery below