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David’s Blog

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3001, 2023

Exhibition Stand Contractor, Glasgow, Scotland

By |January 30th, 2023|Categories: David's Blog|0 Comments

Following quickly on from my last post Redblu have also another string to our bow which we haven’t told anybody about (because we are a small company without a marketing person) and we’ve been very busy post covid working.

So yes, we design and build our exhibition stands and deliver them across the UK. From 6sqm tiddlers to over 100sqm monsters.

But…….

We also deliver whole shows. To date our biggest conference we’ve delivered had 55 individual stands.

I need to go and count up how many linear metres of walling we now have in our stocks, suffice to say if you are an organiser who wants to come upto bonny scotland and host your event at the SEC, EICC or P&J Live…or indeed one of the smaller venues such as The Glasgow Hilton or Ingliston then give me a shout.

We are local, are not interested in your old school shell scheme but we deliver high quality Aluvision and T3 walls with black back dye sub printed graphics.

We don’t do electrics, or large scale furniture or AV but we do do lovely features and quality graphic walling and it all comes from our factory 15 minutes from the SEC.

Location.location.location

3001, 2023

Boothbuilder Glasgow

By |January 30th, 2023|Categories: David's Blog|Tags: , , |0 Comments

I’ve got so set in my ways when describing what we do here at Redblu that I’ve lost track of the other ways of saying the same thing. Confused?

Let me explain – I always say when asked what Redblu do is that we offer a variety of Creative Branding Solutions and we specialise in modular exhibition stands.

Full service, from brief to delivery, including the 3d design, project management, logistics, installation and dismantle.

Well that is fine for the UK customers, but not from abroad. Our friends from overseas describe exhibition stands as booths. So it follows that we at Redblu are booth builders in Glasgow, delivering booths across the UK.

1601, 2023

10 Steps to Ensure Exhibition Success

By |January 16th, 2023|Categories: David's Blog, Exhibitions|0 Comments

Hi I’m David and I’ve been involved with exhibition stand design and build for over 20 years.

I wanted to share some helpful information based on my experience. I hope it will help Marketers deliver better results when they exhibit.

  1. Plan Early
  • Give yourself plenty of time. Ideally at least 6 months before an event.
  • Think the 5 P’s – Proper Preparation Prevents Poor Performance­­
  1. Book your Space Early
  • Booking early means you can select the best space available.
  • Booking late means your choice will be limited, Think back corner of the exhibition hall that nobody goes to!
  1. Scope of Works
  • This entails writing a detailed brief. Your needs and your wants.
  • Think of who you are and what you want to say at the show to the audience.
  • Remember you have a 3 dimensional space, width x depth x height
  • Features? AV, Products to displays, high level banners, LED’s, graphics
  1. Engage an experienced stand builder
  • Research and then select 3 stand builders and give them your detailed brief.
  1. Early design agreement
  • Once you’ve decided on your stand builder then agree the final 3d designs as early as possible.
  • These 3d technical models allows the stand builder to create graphic dimensions, panel plans and build plans and a pick list. All the items needed to deliver you stand.
  1. Show Manual
  • Organizers don’t tend to send you this when you book early but once it is available send to your stand build contractor so they have all the information to hand to do their job.
  • Read it yourself so you are aware of everything. It’s all there, but it’s a hard read!
  1. Pre-Event Activities
  • Ordering services like furniture, electrics, AV, rigging, Wifi – will it be you or the stand builder?
  • Marketing – Tell everyone that you are going – Think email signatures, website, advertising, e-marketing to your customer and prospect list. Social channels. Newsletter.
  1. During the event
  • Work the floor. Rotate staff. Have staff at edge of stand, get eye contact, smile, a quick, hi, how you doing. It works!
  • If passers by stop and look at something on your stand it’s your chance to interact. Don’t sell, just engage!
  1. Post Event
  • Follow up leads. Get them into your sales pipeline.
  • Review – be honest, what was good, what was not. Did you see anything at the show that you would like to do next time.
  • Make a note of it.
  • Audit the costs so you can work out you ROI.
  1. Plan for the next show earlier than before!

I hope this helps, drop me a line if you’ve got any questions, I love to chat

Cheers

David

604, 2022

ASIT in Aberdeen

By |April 6th, 2022|Categories: David's Blog, Exhibitions|Tags: |0 Comments

We were back up at the P&J live in Aberdeen recently. Couple of stand builds to do and just realised it is so good to be back working on stand design and build again.

Last September was the start of a year and a half of anxiety but we weathered the storm and managed to get through it quite well and now we are cooking with the proverbial gas!

We live chatting about all things exhibition stands, so get in touch and have a chat with me.

604, 2022

Edinburgh Gin @ The Ideal Home Show

By |April 6th, 2022|Categories: David's Blog, Exhibitions, Uncategorized|Tags: |0 Comments

Edinburgh Gin @ The Ideal Home Show

Another new customer on board and this was the first little stand we’ve produced for Ian Macleod Distillers with their Edinburgh Gin Brand.

Pretty simple 4m wide backwall with tension fabric graphics, counters with storage for all their sampling stock and the usual services required to deliver the stand.

We re-used their shelving display unit and gave it a makeover.

All good, client delighted and onto the next event, Food and Drink Expo in Birmingham.

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