I built my first exhibition stand over 20 years ago. It was a system called Deltamatrix. Fixed frame system that went together extremely quickly and we made some pretty cool acrylic graphics which fit neatly into the system.
Well over time that company split up and became 2. Aluvision and beMatrix. I don’t know the story behind it but they both had a very similar system which was way quicker to put up than the other modular systems like Octanorm shell.
More recently they both developed a channel which accepts fabric. These graphics meant there were no joins over panels.
I always wondered why more main contractor’s didn’t invest into this new kit. Maybe too expense? As the opportunities the system with the holes gave was great.
Fast forward to the market now and I foresee there is going to be a shift.
One of the biggest main contractor’s in the UK market has made a post covid exit. They had spent millions on a large stock of bematrix a couple of years ago.
That stock has been bought up by three smaller contractor’s. They will now pitch the system to the organisers who are likely to see the benefits.
This is how I see it. Up selling keeping the customers spending more with them.
There is already some companies offering this service. Great if you can get it but needs big capex investment to start with.
You see there is a myriad of much smaller exhibition and display companies that service the industry. They sell popups, graphics to cover the shells and small stands to fill the shell spaces.
With the shell being made of the system with the holes the main contractor and organiser can very easily and conveniently upgrade their shell with seamless fabric graphics. They look great and the floor space would be maximised. They can integrate av, again looks better than sticking a TV on a k stand.
The problem with all this is that the customer will have less choice. There is a chance that the big boys will start a monopoly. Small display companies will find it harder to retain their customers. They’ll go to the wall and the big boys will then dominate the market and profiteer out of the lack of competition.
Time will tell if this happens and I really hope it won’t. Redblu is one of the thousands of little guys just trying to make a living offering tailored branding solutions to our customers with a little care and attention.
But they can also really easily offer set stand designs as an upgrade.
Bett 2020 was an exhibition I really wanted to have a close look at to see how prevalent modular exhibition stands were becoming. It’s the main industry showcase for Education Technology and there are always some pretty cool stands there. The thing I’ve noticed is that more and more larger companies are working with smaller stand spaces and smaller budgets and then you have the smaller companies that are moving up from shell scheme stands to their first space only stand.
Thing is they all want to get the maximum impact to generate interest when they are at the exhibition.
So what should they do?
Design an attractive stand that is on brand, that gets the message across simply and effectively and doesn’t cost the earth.
How do they do it?
Choose from a standard modular exhibition stand design that they have seen or get a bespoke stand design created. Use a modular stand supplier who will be able to offer better value than the custom built exhibition stands and rent the stand.
The World’s Largest Education Event – Bett in London is the place to be if you have anything to do with Education Technology, If Google is exhibiting with a large stand then you know it’s important.
T3 stands take over Bett
I had heard a rumour that the leading modular building system T3 was going to be heavily used at the exhibition so I thought I’d take a few snaps of the ones I saw on build up days.
T3 is the world’s most versatile modular display system.
It is the most unique, compact, reusable and reconfigurable modular exhibition stand.
With components that twist and lock together, T3 is also brilliantly simple to construct and requires no tools to build.
Nothing competes with T3 for speed and ease of build.
So it was true, Modular Exhibition Stands were taking over at Bett.
We have a huge T3 rental stock and a service which offers standard and bespoke T3 stand designs and we build them, check it out – VISIT READYBOOTH