Exhibition Tips

Hi Marketers & Industry Pros! It is the current trending topic in the industry. ACTIVATIONS.. ACTIVATIONS.. ACTIVATIONS and we’re here to give you a quick rundown on how they can elevate your exhibition presence. In a crowded exhibition hall, grabbing attention is only the first step in keeping attendees engaged at YOUR stand. Activation tools are designed to turn passive visitors into active participants, creating memorable experiences that leave a lasting impact. Whether through interactive technology, hands-on demonstrations, or gamified engagement, these tools can dramatically enhance foot traffic and lead generation for YOUR brand. With the right activations, your brand [...]

Hi Exhibitor & Everyone Else 👋 Selecting the perfect exhibition stand can be overwhelming, especially when faced with multiple options. At Redblu, we understand that as a marketer or any other similar field you don’t need to be an expert in these systems, but having some knowledge regarding the different options available can make your decision easier and more informed overall. Two of the most popular stand systems we offer are T3 and Aluvision. In this blog, we’ll break down the differences between the two systems and give you a more broadened knowledge regarding these systems. [...]

Hi Redblu Community! We are here to answer all of your questions regarding everything Shell Scheme and Space Only.. So you have booked a plot at your next show and this plot has a backwall, it is open on 3 sides. Do you stick with the shell scheme or is it worthwhile exploring what a space only stand would look like and how the costs compare? We are going to tell you now... Open 3 sides shell 👇(slide to see more) It’s a question we get asked (a lot) [...]

Hi Redblu community! Are you looking to turn your exhibition leads into loyal clients? Exhibitions are a fantastic opportunity to generate leads, showcase your brand, and connect with potential clients. But the real magic happens after the event ends. Your follow-up strategy can determine whether those promising leads turn into long-term loyal clients or fade away into the ether. This amazing guide dives into effective post-event follow-up strategies, tools like CRM systems and email campaigns, and Redblu’s tried-and-tested tips for building meaningful client relationships. Set the Stage: Why Follow-Up Matters A successful exhibition stand may attract [...]

When participating in exhibitions, businesses have the option to choose between using standard or custom exhibition stands. While standard stands are pre-designed and readily available, custom exhibition stands are specifically tailored to meet the unique requirements and branding of the exhibitor. Let's explore the pros and cons of opting for custom exhibition stands to help you make an informed decision: Pros: Distinctive Brand Representation: Custom stands allow you to create a unique and memorable representation of your brand. You can incorporate your brand colors, logo, and design elements to ensure that your stand stands out from the competition. This distinctiveness can [...]

Exhibitions can be incredible opportunities to showcase your work, network with potential clients and industry professionals, and boost your brand's visibility. Whether you're an artist, entrepreneur, or representing a company, a successful exhibition can leave a lasting impression on attendees and lead to long-term benefits. To help you make the most of your exhibition experience, we've compiled a list of top tips to ensure your event shines and stands out from the crowd. 1. Define Clear Objectives: Before you dive into planning your exhibition, take a step back and define your objectives. Ask yourself what you want to achieve from the [...]

Introduction: Welcome to our blog! Today, we're excited to dive into the world of graphic design for exhibition stands and discuss why it's crucial to harness the expertise of a stand contractor to achieve outstanding results. Whether you're a seasoned exhibitor or new to the trade show scene, the visual appeal of your exhibition stand plays a vital role in capturing attention, conveying your brand message, and leaving a lasting impression on your target audience. Let's explore how professional graphic design can transform your stand and why working with a stand contractor is a wise decision. 1. Stand Out from the [...]

Hi I’m David and I’ve been involved with exhibition stand design and build for over 20 years. I wanted to share some helpful information based on my experience. I hope it will help Marketers deliver better results when they exhibit. Plan Early Give yourself plenty of time. Ideally at least 6 months before an event. Think the 5 P’s – Proper Preparation Prevents Poor Performance­­ Book your Space Early Booking early means you can select the best space available. Booking late means your choice will be limited, Think back corner of the exhibition hall that nobody goes to! Scope of Works [...]