Exhibition Tips

Hi Marketers & Industry Pros! It is the current trending topic in the industry. ACTIVATIONS.. ACTIVATIONS.. ACTIVATIONS and we’re here to give you a quick rundown on how they can elevate your exhibition presence. In a crowded exhibition hall, grabbing attention is only the first step in keeping attendees engaged at YOUR stand. Activation tools are designed to turn passive visitors into active participants, creating memorable experiences that leave a lasting impact. Whether through interactive technology, hands-on demonstrations, or gamified engagement, these tools can dramatically enhance foot traffic and lead generation for YOUR brand. With the right activations, [...]

Hi Exhibitor & Everyone Else 👋 Selecting the perfect exhibition stand can be overwhelming, especially when faced with multiple options. At Redblu, we understand that as a marketer or any other similar field you don’t need to be an expert in these systems, but having some knowledge regarding the different options available can make your decision easier and more informed overall. Two of the most popular stand systems we offer are T3 and Aluvision. In this blog, we’ll break down the differences between the two systems and give you a more broadened knowledge regarding these systems. [...]

Hi Redblu Community! We are here to answer all of your questions regarding everything Shell Scheme and Space Only.. So you have booked a plot at your next show and this plot has a backwall, it is open on 3 sides. Do you stick with the shell scheme or is it worthwhile exploring what a space only stand would look like and how the costs compare? We are going to tell you now... Open 3 sides shell 👇(slide to see more) It’s a question we get asked (a lot) [...]

Hi Redblu community! Are you looking to turn your exhibition leads into loyal clients? Exhibitions are a fantastic opportunity to generate leads, showcase your brand, and connect with potential clients. But the real magic happens after the event ends. Your follow-up strategy can determine whether those promising leads turn into long-term loyal clients or fade away into the ether. This amazing guide dives into effective post-event follow-up strategies, tools like CRM systems and email campaigns, and Redblu’s tried-and-tested tips for building meaningful client relationships. Set the Stage: Why Follow-Up Matters A successful exhibition stand may attract [...]

So, you've chosen the exhibition, trade show or conference you would like to attend but what do you do next? Check out our top 10 tips for exhibition success you should be asking yourself before your exhibition. 1. PICK THE BEST LOCATION - Where in the floor-plan would you like to be? Researching the venue and the prospected floor-plan is a must! You want to try to position your stand or space in a high traffic area. This could be near food, seminar or workshop areas. Visitors will gather in these places and provide the perfect opportunity for you to engage [...]