Screens are the future and the future is now. Having a mix of static graphics and moving content is becoming more relevant for today’s exhibitors.

There are stands which are almost completely made up with digital content, they are mega, both in look and expense. For some exhibitors it’s a must, but at what stage do you seriously start thinking about taking bigger screens or more screens?

A lot is to do with the content. If you’ve got a product that needs to be seen to be understood then having screens is a must if you can’t bring that product to the show.

There are some really impressive integrated led tiles that fit seamlessly into the stand build system now. Aluvision and beMatrix have such tiles.

I think the big change is when the technology becomes more affordable. There are rollable led’s now on the market. You could just cover large walls with these and power up your maxi sized display.

Everyone will have seen Simon Cowells set building for X Factor. Just mind blowing. Every act was ina different world but on the same stage. Walls and flooring all digital. The effects they could create were simply stunning.

So imagine doing the same on your stand.

The motion graphics people are going to become a fast growing sector in business exhibitions, mark my words.