Project Description
Sychem, the UK disinfection, sterilisation and decontamination specialist, needed a stand at IDSC 2024 that explained a broad offer quickly. The 4m × 3m peninsula at the Hilton Birmingham Metropole, stand 8, is open on three sides, so visitors can see the whole range from the aisle.
A full-width back wall carries the Sychem header and a service list, with open shelving for product above blue base cabinets. Four wall shelves and four A4 literature holders put product information within reach, and LED spots light the walls.
Two branded counters frame the open front, one crediting partners Hygiena and Terragene, with bar stools for conversations and a Nespresso machine behind the counter for hosting. The stand sits on a 40mm raised floor, with cable ports bringing power to the counters.
The result is an organised, information-led stand that balances product display, brand visibility and visitor conversation in a compact footprint.
Key features: Full-width branded back wall · Open product shelving · Two branded counters with partner branding · Literature holders · Coffee station
Design, build, installation and dismantle were handled by our South depot crew.
Designed and delivered by Redblu for Sychem at IDSC 2024 (Hilton Birmingham Metropole): a 4m × 3m peninsula stand built using our rental stocks of Aluvision.
Project Details
