Project Description
BSG Live is the annual meeting of the British Society of Gastroenterology, and Medtronic used its 6m × 3m peninsula at the ICC Birmingham to put its gastrointestinal portfolio in front of delegates, with several places to demonstrate at once.
A full-width backlit graphic wall sets the scene behind freestanding product towers. Glass-topped display cabinets present smaller products at eye level, and a backlit lightbox is set into a counter front.
Four 27-inch screens, two of them on freestanding bases, create separate demonstration stations, so more than one conversation can run at the same time. A raised 40mm floor with cable ports carries power and data to the counters.
The result is a stand that works as a product gallery and a demonstration space together, in a compact peninsula footprint.
Key features: Full-width backlit graphic wall · Freestanding product towers · Glass display cabinets · Lightbox counter · Four screen stations
Design, build, installation and dismantle were handled by our Scotland depot crew.
Designed and delivered by Redblu for Medtronic at BSG Live 2024 (ICC Birmingham): a 6m × 3m peninsula stand built using our rental stocks of Aluvision.
Project Details
