Project Description
BACO is the British Academic Conference in Otolaryngology, and Medtronic's stand at the SEC in Glasgow was a 6m × 6m island designed for a specialist ENT audience, with each product area given its own counter.
Five themed counters, covering head and neck, hearing and sinus, an apex counter and an activation counter, sit around the island, supported by two 32-inch and two 65-inch screens running from 4K media players. A 2m hospitality counter gives the team a place to host, and the activation counter adds an interactive element with a magnetic leaderboard.
LEDline corner posts outline the structure, two 2m × 2.5m backlit lightboxes carry the main graphics, and floodlights light the counters. A raised 40mm floor, ramped on all four sides, keeps the island accessible.
The result is a four-sided stand where visitors can go straight to the product area that interests them.
Key features: Four-sided island · Themed product counters · LEDline outline · Backlit lightboxes · Ramped accessible floor
Design, build, installation and dismantle were handled by our Glasgow depot crew, with the frame returned to store ready for Medtronic's next show.
Project Details
