Project Description
Redblu delivered a 24sqm peninsula stand for Laowa, the specialist cine and photography lens brand, at The Photography Show 2026, NEC Birmingham. Built on our modular T3 system, stand D90 gave Laowa a three-sided open footprint designed to draw photographers and content creators in from every angle of the aisle.
With a space-only build brief, the T3 structure was configured for maximum product-display flexibility — open sightlines for lens demonstrations, clean surfaces for graphics, and enough structural depth to support hands-on testing zones. The peninsula orientation meant no dead frontage: every visitor approach became a branding opportunity.
The result was a stand built to work as hard as the gear on display — modular, reusable, and engineered to help Laowa convert show-floor footfall into real product interest.
Project Details
.jpeg)
