Dedicated in-store zones that highlight seasonal offers or featured merchandise — built to stand out from the surrounding shop floor and change over between campaigns.
A promotion zone only works if it reads as different from the rest of the shop floor at a glance. That usually means height (a hanging structure or backwall above head level), a change in colour or lighting, and a clear single message rather than a wall of competing products.
The same modular hardware can be redressed for the next campaign, so the zone becomes a fixture in the store layout rather than a one-off build each time.
Modulate straight, curved and slope panels build a dedicated feature bay in any width or shape.
From £223A Formulate or Pop-up backwall gives the zone a defined backdrop that separates it visually from the rest of the floor.
From £165Hanging structures mark the zone from across the store, above sightline height.
From £224A counter within the zone works as a product plinth, sampling point or staffed information desk.
From £58Yes — Modulate and Formulate hardware is designed to be redressed with new graphics for each campaign, so only the printed panels need replacing between promotions.
It depends entirely on the hardware chosen — a single backwall kit needs only a couple of square metres, while a full modular stand can be built to whatever footprint the space allows.
Browse the full range and build a mixed order, or talk to us about your space.
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