By David Stewart|2020-03-24T22:58:25+00:00March 24th, 2020|Categories: Exhibitions|Tags: Exhibitions|Comments Off on Episode 16- Measuring your exhibition success and effectiveness
Congratulations, you’ve made it to the final episode of the exhibitor shorts! Measuring your exhibition success and effectiveness sets out to assess what you’ve been waiting for and what you signed up for…results!
We’ll be covering off when and how to calculate your ROI, your ROI vs Expectations and more. This is where you determine whether exhibiting was a worthwhile investment for your business.
Did you know that 80% of leads are never followed up? Okay, we get it – the show’s over, you’re exhausted and the thought of resting your head on your desk for the forseeable future is highly appealing. But all that hard work to fall short at the last hurdle seems like a terrible waste.
This episode looks at how soon you should follow up, the level of follow up necessary for different prospects and more!
Lead generation is the real game changer and will likely determine your success at the show. So how do you maximise the effectiveness of your data collection strategy? This episode explores the importance of simple but useful data collection, considers the trade off between quantity and quality of data and more!