Episode 16- Measuring your exhibition success and effectiveness
Congratulations, you’ve made it to the final episode of the exhibitor shorts! Measuring your exhibition success and effectiveness sets out to assess what you’ve been waiting for and what you signed up for…results!
We’ll be covering off when and how to calculate your ROI, your ROI vs Expectations and more. This is where you determine whether exhibiting was a worthwhile investment for your business.
Episode 15: Prospecting & exhibition follow up
Did you know that 80% of leads are never followed up? Okay, we get it – the show’s over, you’re exhausted and the thought of resting your head on your desk for the forseeable future is highly appealing. But all that hard work to fall short at the last hurdle seems like a terrible waste.
This episode looks at how soon you should follow up, the level of follow up necessary for different prospects and more!
Episode 14: Collecting your visitor data
Lead generation is the real game changer and will likely determine your success at the show. So how do you maximise the effectiveness of your data collection strategy? This episode explores the importance of simple but useful data collection, considers the trade off between quantity and quality of data and more!
Episode 12: Engaging with visitors
This episode looks at how effective tactics are for long term gain.
This episode looks at how best to customise your stand to suit your target audience and win big!
Episode 11: On- stand experience
This episode sets out to enlighten you about the three main types of visitors and help you determine who’s worth the investment of your valuable time.
Those tyrekickers have a bad habit of obstructing opportunities – don’t let that happen to you!