Project Description
Lidl Scotland briefed Redblu to deliver a high-traffic, experience-led exhibition stand for the Royal Highland Show 2026, designed to showcase Scottish suppliers, host food sampling, and provide a comfortable customer engagement space across a four-day public-facing show.
Why it mattered
Royal Highland Show is one of Scotland's largest single-venue exhibition events, and Lidl uses the platform to reinforce its Scottish supplier strategy directly to the public. A large space-only build at RHS demands deep venue knowledge — tight build windows, regional logistics, weather contingency, and visitor-flow design across an open showground rather than an indoor hall. Redblu's Glasgow depot is 50 minutes from the Royal Highland Centre, allowing close-quarters project management throughout the build and live show.
Result
Lidl yet again have brought in hundreds upon hundreds of attendees to the tent in order to show off their fresh Scottish produce at afforable prices.
