Redblu Graphics & Displays partnered with Denovo Business Intelligence for their headline sponsorship at the Law Society of Scotland Annual Conference 2025, held at the EICC. The brief was to create a stand that would deliver strong visibility at the venue entrance while encouraging interaction and meaningful engagement with delegates.

Denovo selected The Lomond package stand, featuring a 3-metre T3 backwall, providing a clean, professional presence aligned with their modern brand identity. A key feature of the stand was a custom-designed golf putting activation, created by the Redblu team to replace a previous simulator while retaining the same fun, engaging experience within venue limitations.

Positioned at the front of the conference, the stand became a natural hub of activity, drawing delegates in before inviting them to explore Denovo’s new LawY AI platform through dedicated demo areas. The finished build successfully combined visual impact, interactivity, and functionality, giving Denovo a standout presence throughout the event.