We custom-built the 6x6m 3 Open Sided exhibition stand for Alto at EA Masters 2025 to serve as a high-impact engagement hub, moving far beyond a standard booth. Our design strategically utilised the three open sides to maximize visibility, featuring bold, professional branding with Alto’s signature black and orange against a crisp white backdrop.

The stand blended product focus with hospitality, incorporating a large, high-mounted Presentation Screen and a dedicated, sleek Demo Area framed by a striking architectural arch, perfect for showcasing their “last CRM you’ll ever need.” Crucially, a welcoming Bar Area with comfortable seating and a polished welcome counter.= to greet attendees.

The true “chef’s kiss” moment was the smoothie activation hosted on their main counter, which, with Alto branded cups, proved to be an irresistible magnet, attracting many a passer-by and dramatically boosting foot traffic and interaction.