Event Overview
The EA Masters Awards 2025 brought together leading estate agency professionals from across the UK to celebrate innovation, excellence, and achievement within the property sector. As one of the industry’s most anticipated events, the awards provided an ideal platform for technology providers to connect with agents, partners, and decision-makers in a high-energy environment.
For Alto Software, EA Masters 2025 was an opportunity to showcase their CRM solution, reinforce brand presence, and engage directly with attendees in a memorable and interactive way.
Our Collaboration
Redblu Graphics & Displays partnered with Alto Software to design and build a custom exhibition stand that would move beyond a traditional booth and act as a high-impact engagement hub throughout the event. Working closely with the Alto team, our focus was on combining strong brand visibility with practical engagement zones that encouraged conversation, demonstrations, and hospitality.
From early planning through to on-site build, collaboration centered on maximising the potential of the stand’s footprint while ensuring a smooth and stress-free delivery.
Stand Design & Build
For EA Masters Awards 2025, Redblu delivered a 6m x 6m, three-open-sided custom exhibition stand, designed to maximise visibility from every angle on the show floor. The stand featured bold, professional branding using Alto’s signature black and orange, contrasted against a clean white backdrop to ensure strong visual impact.
The layout blended product demonstration with hospitality. A large, high-mounted presentation screen and a dedicated demo area, framed by a striking architectural arch, provided the perfect setting to showcase Alto’s CRM platform—positioned as “the last CRM you’ll ever need.”
To enhance visitor experience, the stand also incorporated a welcoming bar area with comfortable seating and a polished welcome counter, creating a relaxed and inviting environment for longer conversations.
A standout feature was the smoothie activation, hosted directly from the main counter. Served in Alto-branded cups, the activation proved to be an instant crowd-puller, drawing in passers-by and significantly increasing footfall, dwell time, and engagement throughout the event.
Event Success
Alto’s stand quickly became a lively destination at EA Masters 2025, with the smoothie activation, strong branding, and clear demo zones working together to attract and engage attendees. The combination of hospitality and product focus ensured meaningful conversations with a steady flow of visitors throughout the evening.
The project successfully delivered a memorable brand experience that positioned Alto as a modern, approachable, and innovative software provider within the estate agency sector.
Conclusion
This project highlights Redblu Graphics & Displays’ ability to create engaging, experience-led exhibition stands that combine strong branding, thoughtful layout design, and interactive activations. By transforming Alto’s space into a high-impact engagement hub, we helped deliver a standout presence at one of the property industry’s most prestigious events.
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